Effective evangelism begins and ends with understanding who Jesus is and what He has done in His death, burial and resurrection. The content of the Gospel provides the fuel and motivation for why Christian’s are to engage in evangelism. Jesus sends forth His disciple’s with the Gospel in the power of the Holy Spirit to make disciples of all the nations.
In the Gospels, there are several snapshots that one could look at in order to learn how Jesus ministered to people. One of my favorite Gospel accounts is John 4. In John 4 Jesus goes out of his way to meet a Samaritan woman at the well. As the woman encounters Jesus, He uses questions designed to expose her need for Himself. In the course of the conversation, the woman learns that the One talking with her is none other than Jesus Christ, the Promise Messiah (John 4:25-29). Effective evangelism begins with meeting people where they are in order to share with them the Life-giving Truth of the Gospel of Jesus Christ—His life, death, burial and resurrection.
The story of the woman at the well also illustrates that the one engaging in evangelism ought not to see oneself as better than others (John 4:27). Christians are often accused of being “holier than thou” but Jesus ministers His grace to the woman at the well regardless of who she was or what she had done. In the end the woman was confronted by the reality of who Jesus is and her life was so radically changed that she went back to her town, and called people to “Come, see a man who told me all that I ever did. Can this be the Christ?” (John 4:29) and “They went out of the town and were coming to him.” (John 4:30). Jesus had such an impact on the woman that she eagerly went to share the news among the townspeople whom she had previously avoided because of her reputation. Her witness and candor regarding her own life so impressed them that the came to see Jesus for themselves.