David Mathis – Every Click Counts: What You Should Know About the Internet


We have a large-screen television on the wall in our offices. It’s become a favorite show-and-tell spot when we give guests a tour of our space.

It’s a boring screen, in one sense — no movies or fancy graphics, but just a dashboard of the current traffic to the website. But once you learn what the numbers mean, you get a sense of the significance. The main purpose of the screen is to remind our team, as we write and edit and craft social media, that tens of thousands of real-live users access the site each day. The dashboard stays on constantly during work hours so that we can monitor at a glance the number of current visitors, what pages are being viewed most, and where the traffic is coming from.

During tours, we pause at the screen and explain how it reminds our team that we’re not simply building and curating webpages and apps, but that human souls are on the other end, coming for nourishment, education, correction, and inspiration. Typically, eyes open wide in manifest surprise that we’re actually able to track, to a precise figure, the number of people currently on the site, the particular pages being viewed, and even who referred them to our site.

How the Web Works

Over time I’ve learned to turn that surprise into a teachable moment.

You’re never alone when you’re online. Not only is God watching — which should be significant enough! — but others are watching too. Every click counts, and is counted. Whenever you retrieve information from some server out there in the world, that server knows it was pinged. And that specific ping can be tracked. Someone can find out what particular page you viewed, how you got there, how long you stayed, where you went next, and even where your cursor hovered on the page.

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Dr. Albert Mohler – The Christian Leader in the Digital Age

The Digital Age is upon us. In the span of less than three decades, we have redefined the way humans communicate, entertain, inform, research, create, and connect – and what we know now is only a hint of what is to come. But the greatest concern of the church is not a technological imperative, but a Gospel imperative.

The digital world did not exist a generation ago, and now it is a fundamental fact of life. The world spawned by the personal computer, the Internet, social media, and the smart phone now constitutes the greatest arena of public discussion and debate the world has ever known.

Leaders who talk about the real world as opposed to the digital world are making a mistake, a category error. While we are right to prioritize real face-to-face conversations and to find comfort and grounding in stable authorities like the printed book, the digital world is itself a real world, just real in a different way.

Real communication is happening in the digital world, on the Web and on the smart phone in your pocket or business case. Real information is being shared and globally disseminated, faster than ever before. Real conversations are taking place, through voice and words and images, connecting people and conversations all over the world.

If the leader is not leading in the digital world, his leadership is, by definition, limited to those who also ignore or neglect that world, and that population is shrinking every minute. The clock is ticking.

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